Yamaha introduced the world’s first electric power-assist bicycle motor in 1993. But it wasn’t until 2018 that it entered the U.S. e-bike market with a number of all-road, mountain, and fitness/lifestyle e-bikes. That year, it offered four brand new models in the U.S.: Urban Rush, Cross Connect, Cross Core, and YDX Torc.

Yamaha has announced to its dealers that it will be pulling its e-bikes out of the North American market at the end of this year. In the meantime, the brand says that it will offer sales of up to 60% off for its remaining inventory and continue to support its e-bikes already sold in the US for at least five more years.

Yamaha Motor Corporation, USA has informed its Yamaha eBikes dealers that it will withdraw from the e-bike business in the U.S. and cease selling bikes at the end of the year.