Kaitlynn and Bailey Miesner tell PEOPLE about welcoming their micro-preemie daughter and making the most of the special ...

The Pokémon Build-A-Bear line is continually expanding with all sorts of creatures from the long-running franchise, and the latest one to join the range is a soft plush version of Cubone.

Build-A-Bear Workshop is teaming up with Hello Kitty to open its first-ever collaborative workshop in honor of the ...

For context, Build-A-Bear's financial results had steadily declined for roughly a decade leading up to the pandemic. Then, ...

Rewind to the early noughties and picture this - it's your birthday and excitement buzzes as your parents lead you to the magical Build-A-Bear workshop. You might feel like it's been years and ...

Build-A-Bear's pay your age promotion - which led to long queues and chaotic scenes on Thursday - was a "good idea, poorly executed", experts have said. The chain was offering UK and US customers ...

Build-A-Bear has added a Cubone plush bundle to its Pokemon range. The Cubone comes with a poncho and a five-in-one sound ...

Squishmallows, says Skoosherz, a new toy made by Build-A-Bear Workshop is too similar to its own egg-shaped cushion animal characters. Despite the cuddly nature of the subject matter it will be ...

With a new chief brand officer shaping its image, Build-A-Bear adds another new member to its C-suite. In September, Build-A-Bear named David Henderson as its chief revenue officer, where he ...

Build-A-Bear Workshop is the latest brand to create new products inspired by the upcoming Cynthia Erivo and Ariana Grande-led ...

When I hear miles, I imagine my next trip, my next experience,” said Ed Poppe, VP of CRM, Loyalty and Performance Marketing at Build-A-Bear Workshop. “I think the best loyalty programs use ...

Shares of Build-A-Bear Workshop (NYSE: BBW) jumped 10.8% in October, according to data provided by S&P Global Market Intelligence. On one hand, this is a small-cap stock with low trading volume ...