US lifestyle and denim brand True Religion is looking to ignite a “cultural movement” embracing individuality and ...

“ [It’s] frankly looking underneath the headlines,” Suma Kulkarni, managing partner at Acon, said when asked why Acon bought ...

True Religion has tapped Brazilian pop star Anitta to kick off its new marketing platform, called “Own Your True.” “Anitta ...

It might even be truthful to say that A.P.C. uses some of the best denim of any Levi’s competitor. As a fashion-focused brand, True Religion jeans are made with premium denim that rivals and ...

California premium denim label True Religion has been acquired by a pair of investors aiming to put the Y2K favorite on track for a true comeback. Washington, D.C.-based private equity firm ACON ...

The campaign will be carried across several touch points including activations at the Super Bowl and Coachella.

Both companies will work together to “accelerate True Religion’s further growth” by broadening the brand’s reach and diversifying its product offerings. The deal comes after the denim ...