The campaign will be carried across several touch points including activations at the Super Bowl and Coachella.

True Religion has tapped Brazilian pop star Anitta to kick off its new marketing platform, called “Own Your True.” “Anitta ...

Kendrick Lamar just put the skinny jeans revival on pause. Last night, while making history as the first solo rapper to headline a Super Bowl Halftime Show, Lamar brought back a piece of (divisive) ...

At first a workwear staple prized for its densely woven cotton fabric, the blue jean rings true ... black jeans, I look for the right fit and fabric above all else. And whether in faded indigo or a ...

Thanks to her upcoming Netflix documentary (Larissa: The Other Side of Anitta), new music, and a just-launched True Religion campaign ... distressed denim, exposed stitching, and super-short ...

True Religion knows firsthand ... the NBA All-Star Weekend and throughout Black History Month. And the company has hinted at other collaborations in the weeks and months ahead with well-known ...

A historic Black church in D.C. that was vandalized by members of the extremist Proud Boys in 2020 has secured the group’s naming rights, allowing the institution to seek proceeds from sales of ...

Fierce denim looks took over the 2025 Super Bowl, from Kendrick Lamar’s bell bottoms to Taylor Swift’s cutoffs ...

But I have to say, there’s something about the best black jeans that just feels both elevated and cool. This rings true especially ... must-have pairs of black denim worth your dollar.