True Religion’s investments in its loyalty incentives follow its second bankruptcy in 2020. The company exited its Chapter 11 bankruptcy with a court-approved plan to reorganize under new ownership.

True Religion’s distinctive, $400 jeans were everywhere in 2005: in paparazzi shots of early reality stars Paris Hilton and Jessica Simpson, lyrics of “My Humps” by the Black Eyed Peas, the ...

Nothing screams America quite like a pair of dusty blue jeans, and True Religion is hosting a 4th of July sale with denim deals up to 70% off.

True Religion’s spring 2025 collection pays homage to decades of influence in both streetwear and music, incorporating oversized silhouettes, distressed denim, and statement-making camo prints.

True Religion CMO Kristen D’Arcy called the signing of Megan Thee Stallion a “milestone moment” for the brand. In November, the company brought back its loyalty program, which it renamed True Rewards, ...

Founded in 2002, True Religion has been a staple in the global denim and apparel industry for more than two decades. The brand has been embraced by athletes, musicians, artists and customers globally.