Free Lego Star Wars Lightsabers? Yes, really — how to claim yours this week.

Build a model that money can't buy.

Lego’s new smart Star Wars sets hit the galaxy, letting you judge Lego’s new tech for yourself

There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down and play with the new sets at CES, it was clear that there was some fun to be ...

Join LEGO in NYC for a Free STAR WARS SMART Play Experience (Complete with LEGO Lightsaber)

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

You can get your own free Star Wars Lego Lightsaber, but there's a catch

Lego has previously run events that allowed visitors to walk away from participating stores with a brand-new Lego item, often without spending a dime. The latest in this series is taking place in ...
Good Housekeeping on MSN

Calling All Jedis: Here's a Peak at All the New Star Wars LEGOs Coming This Spring

It's an amazing time to be a Star Wars LEGO fan.

Have LEGO Star Wars R2-D2? Add This C-3PO Figure to Complete the Droid Duo at a Record Low

Star Wars stands out as one of LEGO’s most enduring and celebrated collaborations. This here LEGO Star Wars C-3PO figure is a refined display model created for adult fans. Designed for builders ages ...
Space.com

Lego Star Wars AT-AT 75440 review

Our Lego Star Wars AT-AT review sees the sub-theme of toy brick sets kick 2026 off with a bang, a real triumph.
Hypebeast

Behind the Hype: How LEGO® and Star Wars™ Became a Multi-Generational Obsession

In our latest Behind the Hype series, we trace how a modest licensing deal between LEGO Group and Lucasfilm evolved into a full-blown cultural phenomenon. What began as a handful of toy sets ...