Cracker Barrel is giving customers a chance to indulge in its "beloved pancakes" with a $5 all-you-can-eat deal on National Pancake Day. "In honor of National Pancake Day, on Friday, Sept. 26, guests ...

Cracker Barrel will report its quarterly earnings on Wednesday, giving investors and customers alike a sense of whether the chain is still paying the price for its failed $700 million rebrand fiasco.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's "All the More" rebrand sparked customer ...

A week after a culture-war firestorm threatened to engulf its country charm, Cracker Barrel reversed plans to spruce up its vintage logo of an overalls-clad old timer leaning against a barrel. “Our ...

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out. Meta removes ICE-tracking ...

Cracker Barrel shares slid Thursday after fourth-quarter earnings disappointed, after the restaurant chain's swift reversal of its controversial logo redesign that went viral online. The company — ...

Cracker Barrel dropped from the fastest-growing US breakfast chain to last place as Republican customers fled in the wake of its “woke” logo fiasco — even after it backtracked on its controversial ...

Maple Street Biscuit Company, a Cracker Barrel-owned restaurant chain, shuttered more than a dozen locations that fell short of its financial expectations. Cracker Barrel warned in its earnings call ...

Cracker Barrel reported earnings Wednesday for the first time since the company ignited a cultural firestorm by revealing a modern rebrand of its old-timey logo in August. Julie Masino, the restaurant ...

Cracker Barrel will be shutting down locations of a secondary brand across America after their dramatic public fallout earlier this year. MSN is reporting that Cracker Barrel will be closing 14 of ...

Cracker Barrel faces declining traffic and flat-to-negative revenue growth, with 2026 guidance projecting further drops in both customers and adjusted EBITDA. CBRL canceled its costly restaurant ...

In August, Cracker Barrel changed its logo for the first time in 48 years, a move that prompted backlash online. The move was part of an "All the More" brand campaign, designed to enhance aesthetics.