Learn More Sony CEO Hiroki Totoki and Yasuhide Mizuno, CEO of Sony Honda Mobility announced that the Afeela electric vehicle car with PlayStation 5 features is ready for pre-registration.

Sony Corp. shook up the top leadership of the company as well as at its major PlayStation division. It has appointed Hiroki Totoki as CEO.

Notably, it includes an on-board PlayStation 5 for gaming. The Afeela 1 will launch in mid-2026, with prices starting at $89,900. We caught our first glimpses of the Afeela exactly a year ago at ...

and this year finally to Afeela 1. Along the way, the car lost what little interesting styling it had while sticking true to some specifications that sounded good five years ago. Everything just feels ...

I got a chance to get up close and inside the car, a demo that began with another explanation of what Afeela means. It's a sort of overwrought portmanteau for the words autonomy, augmentation ...

The first electric car from a joint-venture brand ... as is the ability to play PlayStation games on the screen. It houses an Afeela Personal Agent voice assistant, as well as graphics powered ...

Indeed, CEO Yasuhide Mizuno specifically states the car was “developed for the era of autonomous driving.” In the Afeela 1, interacting with the vehicle will not be defined as stepping on ...

The Walkman turned bringing music with you into a pocket-sized proposition, while the PlayStation ... Building cars is hard, especially in today’s landscape of uncertain tariffs. Afeela clearly ...

You can even bring along your PlayStation controller and play Ghost ... the only premium-feeling thing in this nearly $90,000 car. The Afeela 1 cabin also feels like it was designed around the ...