New Balance is on track to reach $10bn in revenue and become the No.3 sports apparel brand globally, behind Nike and Adidas, ...

All eyes in the football world will be on the NFL's conference championship games Sunday, beginning with the AFC title ...

Colorado head coach Deion Sanders revealed multiple unreleased Nike Diamond Turf cleats ahead of the 2026 football season.

Sheduer Sanders certainly knows how to make a statement with his flashy fits and his play. For Sunday’s game the Cleveland Browns quarterback turned heads with his custom cleats vs. the Pittsburgh ...

The Nike Kobe AD Protro “Purple Stardust” is slated to make its highly anticipated return in Fall 2026. Originally making waves for its bold, monochromatic aesthetic, this Protro update ensures that ...

Anthony Edwards has released another Adidas ad, and he's taking jabs at some of the top players in the league.

'Generational Greatness' debuts at Grammys as brand turns its focus to women.

Nike unveiled a new anthem spot celebrating basketball great Caitlin Clark on Christmas Day. In the video, a number of celebrities ask Clark if she can make a shot from “here,” with some of the ...

Devin Booker continued the rollout for his new Nike Book 2 signature shoe model. The Suns star unveiled his upcoming Book 2 shoe in a new commercial released on social media Monday, Dec. 29.

Los Angeles Angels superstar Mike Trout announced his partnership with bio-hacking company Ammortal on Wednesday. Trout ...

Jalen Hurts is one of Jordan Brand's new faces, and nothing puts you squarely in the spotlight like a Super Bowl appearance. Nike is all about big business, and with hundreds of millions set to watch ...

Take a stylish step into the new year.