The NCAA has approved jersey patches for uniforms, equipment, apparel. Here's what Ohio State AD Ross Bjork said about the ...

'Generational Greatness' debuts at Grammys as brand turns its focus to women.

Nike Inc. is laying off about 775 employees throughout Tennessee and Mississippi, company officials said Monday, Jan. 26.

Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec ...

The Jan. 29, 2026, edition of the SBJ Marketing newsletter looks at Super Bowl ad inflation as it approaches $10 million a ...

College football is a money-making boon right now so there will be no shortage of companies looking to buy real estate on ...

NBA legend Charles Barkley's infamous "role model" quote has inspired two new Nike t-shirts available for $45 online.

The NCAA has opened the next frontier of revenue generation, the team uniform.

Chinese athletic goods giant Anta Sports will buy a controlling stake in historic German sportswear brand Puma for $1.79 ...

World No. 45 Alexandra Eala became the highest-ranked Filipina player in WTA history this week, scoring wildcard entry to the Abu Dhabi Open.

The post Nike Says Its Factory Workers Make Nearly Double the Minimum Wage. In Indonesia, Workers Say, “It’s Not True.” ...

LOVB recently hired the league's first commissioner, a former Nike executive, who will now oversee operations.