Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for CTV, and National OOH ...

Digital transformation has altered the way content is consumed, with the increasing use of screens and technology. Branding ...

The first campaign to be released by Accenture Song’s newly renamed Droga5 ANZ, the ad is accompanied by a bespoke 15” and OOH campaign ... Lamb Ad took aim at the generational differences ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Following rip-roaring success in the Paddock Club, in 2023 PPDS became Oracle Red Bull Racing’s exclusive ‘Digital Display ...

Jimmy Clanton, stood in on the Winter Dance Party Tour after the plane crash that killed Buddy Holly, Ritchie Valens and The ...

In this episode, Devindra dives into his final thoughts on NVIDIA's $2,000 GeForce RTX 5090, a super-powered video card with ...

Paramount Global and Nielsen have signed a new measurement deal covering all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.

The James Beard Foundation, basically the Oscars of the food world, gave Fry Bread House their America’s Classics Award. That’s right, this humble little eatery in Phoenix is rubbing shoulders with ...

The Outdoor Media Association has set up a new awards program dedicated to “celebrating the best of Out of Home (OOH) advertising creativity” – the OMA Creative Awards. The announcement ...

Combining traditional formats with cutting-edge digital innovations, the OOH sector is also adopting sustainability practices, creating a future that’s not only growth-oriented but also ...

By adopting technologies and metrics that can quantify its impact on brand objectives, OOH media can elevate its value proposition. For example, if a campaign's objective is lead generation ...