Euroitalia has agreed to buy Moschino’s fragrance and beauty arm from Italian fashion group, Aeffe, for €98 million.

POUNDLAND shoppers are rushing to buy an “amazing” dupe of an iconic designer perfume for just £4. The bargain store is selling a cheaper version of Moschino’s Toy 2 Bubblegum ...

The deal comes with a 98-million-euro check from Euroitalia, which was already the licensee for the brand’s fragrances.

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The beauty manufacturer, and long time holder of Moschino’s fragrance licence, has agreed to buy the brand’s beauty rights from Aeffe Group Euroitalia has snapped up Moschino’s beauty business rights ...