For more than 40 years, kids have been begging their parents to take them to McDonald's. But was the first Happy Meal ...

The slate of characters includes Princess Peach, Yoshi, Luigi, and Mario and six others, McDonald's said, along with six ...

Bernstein Rein has had major clients over the years, but it’s best known for creating something a billion parents now ...

McDonald's Japan is teasing the next set of Happy Meal toys and it seems like they will be based on Mario Kart.

McDonald's Happy Meals have been part of many people's childhoods. To the customers' delight, Mario Kart has returned to McDonald's as a collectible in Happy Meals.

The Chicago-based burger chain revealed its latest Happy Meals will come with a lineup of different "iconic" Mario Kart ...

T he McDonald's Happy Meal has been a part of the fast food brand since the 1970s. Debuting as an idea from one of McDonald's ...

Bernstein Rein has had major clients over the years including Walmart and Blockbuster. However, it’s best known for creating something a billion parents now purchase each year, the ...

Others within McDonald’s Corporation helped the Happy Meal evolve to make the toy into the staple prize for generations. Bob Bernstein also added that he doesn’t claim to have invented the ...

A new promotion has started at participating McDonald’s locations, and Nintendo fans should be pretty happy about it. Mario Kart 8 Deluxe toys are now included in Happy Meals, and they feature ...