The logo of Strauss will be on both sides of every helmet used in the 2024 postseason, World Series and beyond

Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters in white alongside the company's ostrich logo silhouetted by a red square, with an alternate color for red helmets. Strauss also will appear on the helmets of the 120 affiliated minor league teams from 2025-27.

Strauss sees the partnership as important to raising brand awareness after entering the U.S. market last year. CEO Henning Strauss said in a statement the company was “proud” to be the MLB’s first batting helmet advertiser in the U.S. and “excited to join the baseball tradition and help the American pastime grow back home in Europe.”