Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game. Since ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

As OpenAI is making plans to introduce ads to ChatGPT, competitor Anthropic has promised to keep Claude ad-free. In a blog post today, the company said that there are "many good places for advertising ...

Dunkin’ and Ben Affleck have done it again, this time with a spoof of one of the actor’s most famous films, “Good Will Hunting.” Adding iconic sitcom actors in Jennifer Aniston, Jaleel White, Jason ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Madison Avenue tapped the brakes on most somber Super Bowl commercials Sunday night, with many trying to do something Big Game ads haven’t always done — make people feel good. A dizzying array of ...

I'm so tired of boys. I need *** man, Bill. Prego Leo Karunna. Once you pop, the pop don't stop. The first half of the Super Bowl just ended, and people are already declaring a victory — not in the ...

USA TODAY Ad Meter is back once again for the 38th edition of the Super Bowl commercial ratings, and this year, we've got a cool surprise for you: For The Win readers have the chance to share their ...

Editor's note: Watch every 2026 Super Bowl commercial and rate the best with USA TODAY's Ad Meter. Commercials are unavoidable. Take 30 seconds and look around. Identify everything with branding. Your ...

Toyota's 2026 Super Bowl LX ad highlighted the long-standing relationship that families have with their favorite car models — and the memories they create. In "Superhero Belt," a grandfather picks his ...