Just here for the commercials? Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space ...

Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune ...

Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

Musicians from Sabrina Carpenter to mgk appeared in ads for everything from chips to cellphones and beyond. By Joe Lynch Executive Digital Director Super Bowl LX saw the Seattle Seahawks and the New ...

Super Bowl commercials 2026 once again proved that game day ads matter almost as much as the score. With over 115 million viewers watching, brands packed humor, celebrities, tech, and social ...

The USA TODAY Shopping team selected their favorite commercials from the 2026 Super Bowl. Many of the favored commercials featured celebrity appearances and 90s nostalgia. The 2026 Super Bowl has come ...

This year’s Super Bowl LX commercials proved once again that the famed ad breaks are as much a talking point as the football itself. From emotional storytelling to pop-culture cameos to outright ...

Super Bowl Sunday is almost here, which means some of the best commercials of the year will soon grace our television screens. Pepsi took direct aim at its biggest competitor with its 2026 Super Bowl ...

Sunday night’s Super Bowl clash between the Patriots and Seahawks resulted in a dominant Seattle championship. The Seahawks showed New England no mercy throughout the big game and head back home as ...

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...