For more than 40 years, kids have been begging their parents to take them to McDonald's. But was the first Happy Meal ...

"It's an addiction, a good addiction," she laughs, "and we love the nostalgia like picking up an old Happy Meal toy that ...

"It's an addiction, a good addiction," she laughs, "and we love the nostalgia like picking up an old Happy Meal toy that ...

Bernstein Rein has had major clients over the years, but it’s best known for creating something a billion parents now ...

McDonald's Happy Meals have been part of many people's childhoods. To the customers' delight, Mario Kart has returned to McDonald's as a collectible in Happy Meals.

Bernstein Rein has had major clients over the years including Walmart and Blockbuster. However, it’s best known for creating something a billion parents now purchase each year, the ...

partly to thank for the Happy Meal, a McDonald’s menu staple for 45 years. “I would read the same cereal box over and over again, and it was true, he was frustrated with me. He’d say ...

He still has eight of the nine original Happy Meal boxes created in his office. “We took illustrators and said, ‘Look, take a theme, do a theme, but do 10 items on each one to make sure that ...