Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Do rebrand rebrands rescue or risk reputation ... It may undermine investor confidence in long-term strategy. Cleverly, HBO Max launched memes on its own backpedalling. A well-executed reversal ...

WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness ...

The HBO Max rebrand saga highlights how quickly brand ... otherwise confusion undercuts the strategy. Finally, customer perceptions cannot be an afterthought. Clear, timely messages that are ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...