Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

Discovery JB Perrette, WBD President and CEO of Streaming, and Casey Bloys, Chairman and CEO of HBO and Max Content, at WBD's upfront presentation to advertisers. At present, the rebranding means ...

One of the most important measures for companies when changing the name of a brand is that customers and consumers associate the old name of the brand with the new one, a movement ...

Warner Bros Discovery is making The Pitt available to the masses (or at least those who don’t want to pay for an extra ...

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

Watch on Deadline RELATED: HBO Max Is Back: WBD Rebranding Streamer This Summer ... something with real impact that reaches a lot of people and leaves a lasting impression.

Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate ...