News

Tom's Guide26d
Max is now HBO Max, again — here's how it could impact you
Discovery JB Perrette, WBD President and CEO of Streaming, and Casey Bloys, Chairman and CEO of HBO and Max Content, at WBD's upfront presentation to advertisers. At present, the rebranding ...
JD Supra9h
Mad Max or a Brand Warrior: HBO's Experience In the Branding Thunderdome
After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming ...
Business Insider26d
Here's why HBO Max has rebranded so many times
What's old is new again. Max is now HBO Max — reversing a polarizing rebrand that happened two years ago. Warner Bros. Discovery announced its streaming service's new-ish name at its annual ...
TheWrap27d
HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too
to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.
Deadline.com27d
HBO Max Is Back: WBD Rebranding Streamer This Summer
Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to ...
WVEC27d
A major streaming platform is bringing back its original name this summer
WASHINGTON — After rebranding as Max in 2023, HBO's streaming platform is returning to its original name, HBO Max, this summer. The announcement came as part of Warner Bros. Discovery’s ...
CNN28d
Max has a new name. Again
Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...
El Paso Times28d
Streaming service Max is going back to HBO. What to know about the name rebrand
Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had ...