Warner Bros. Discovery has announced that HBO Max will continue its global rollout, with new markets including Iceland and ...

If a packed NEM crowd wanted the low-down on what the Warner Bros. Discovery split means for the international biz, it was ...

Remember the plan for HBO Max and Discovery to mix their content together into an all-new streaming called “Max”? Well, ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

The first of these two companies is tentatively dubbed "Streaming & Studios," though it will almost certainly maintain the ...

Warner Bros Discovery has announced its soon to be rebranded stream platform will extend into another 12 markets in July.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

After David Zaslav moved from Discovery to Warner Bros. and merged the two companies under one bloated app to compete with ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.