Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Google is in the midst of major changes to some of the policies that have governed its actions for years. Recently, the ...

Recurring revenue growth from partners exceeds $35,000 per month after a few weeks$25,000 in monthly cost reductions anticipated after converting ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.

Before Q4 2024, Adam implemented ezID to integrate first-party data identity protocols. Almost immediately, his revenue per session (RPS) jumped by 21%. He soon discovered that advertiser platforms ...