Challenger network Stagwell has announced its intent to buy ADK GLOBAL, a network of overseas subsidiaries managed by ADK ...

Tired of trailing OpenAI, CEO Sundar Pichai wants his Gemini chatbot to be used by 500 million people.

Successful brand cases are non-existent without great content to support them. But how do you create adamant content in a ...

In Japan, CyberAgent has been a top player in both digital advertising and mobile gaming for many years. It owes its success to its operational knowledge, expertise in digital advertising and game ...

The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new ...

With millions of users, creators and brands holding their breath, an impending Supreme Court decision will determine TikTok’s ...

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may ...

Brand is back and being driven by investment in visual storytelling and value-driven content 1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at ...

Newly expanded partnership between two industry leaders pairs ZoomInfo’s B2B intelligence with Salesloft’s revenue orchestration platform  Takeaways: ZoomInfo’s industry-leading GTM Intelligence pairs ...

Despite SMS messages having very high open rates - as much as 98% - they therefore can lack the marketing sophistication of other platforms, impacting their engagement rates. With little scope for ...

Discover how one former Google employee left the corporate grind, earned over $1 million freelancing on Fiverr, and built a ...

For many SMEs, the real challenge AI presents is bridging the skills gap to effectively choose, adopt, and deploy AI ...