Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

SeerInteractive conducted a study and found that paid and organic search results on Google are being impacted by AI Overviews and that AI Overviews are impacting click-through of Google searches a lot ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Ironically, cybercriminals now use Google search advertisements to promote phishing sites that steal advertisers' credentials for the Google Ads platform. The attackers are running ads on ...

Google may have pushed some improvements to the reporting system within Console. Now Google can show how soon the report was ...