Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.
Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...
India, known for delivering unmatched results, innovation, and trust for over a decade. Starting his journey in performance marketing, he ...
Press Trust of India on MSN
Who is Anaam Tiwary How Anaam Tiwary Became the Best Google Ads Expert in India A Success Story of Strategy and Innovation
India. Known for his sharp marketing strategies, data-driven decisions, and innovative campaign designs, Anaam has transformed how businesses in India ...
Independent study reveals PPC.co’s adaptive AI models outperform Google’s Smart Bidding by up to 34% in cost-per-acquisition ...
Get your Black Friday PPC campaigns in shape with platform-specific guidance, feed prep, bidding tips, and practical ...
Advertisers across APAC are rethinking their dependence on Google and Meta as user attention shifts to independent apps.
The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers ...
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
Alphageek launches Dubai Office, bringing AI-powered, performance-driven growth marketing to the UAE
Dubai, UAE - Alphageek, the UK-founded performance marketing agency known for scaling D2C e-commerce brands through data-led media and automation, has launched its second internat ...
With GPO, Google is delivering the next major upgrade, a feature that allows advertisers to optimise for profit rather than ...
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