Not all advertising executives share his sangfroid. Today, technology is changing the industry faster than at any time since Mr Draper’s era. The result is a reshaping of Madison Avenue that is ...

Intelligent products were on full display during the game, but they all took different approaches in marketing.

Perplexity's Super Bowl contest managed to move the needle on its app's downloads. Unlike OpenAI and Google, the AI search ...

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This ...

Super Bowl 59's ad lineup had some winners and plenty of losers amongst its crop of new commercials. Read what the experts ...

OpenAI aired its first Super Bowl ad, a $14 million spot linking ChatGPT to history's biggest innovations such as the wheel and the internet.

This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty ...

AI giants have snapped up Super Bowl spots expecting record viewership as Kansas City Chiefs attempt a historic threepeat win ...

OpenAI is set to make its television advertising debut during the 2025 Super Bowl. Though the company has not officially ...

Some of the biggest tech companies in the world served ads on a website featuring images of child abuse, helping to fund its ...

Super Bowl LIX promises to be a phenomenal spectacle on the field, with a rematch of the classic 2023 matchup between the ...

Parts of the UK, in the south especially, are already under threat of water shortages because of climate change and ...