Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's "All the More" rebrand sparked customer ...

The owner of Steak ‘n Shake is trying to pressure Cracker Barrel’s board into overhauling its leadership, which they claim destroyed shareholder value. Sardar Biglari, founder of Biglari Capital ...

Cracker Barrel, once considered America’s fastest-growing breakfast chain, has slipped all the way to last place in the rankings after a storm of backlash over its “woke” logo change. The fallout came ...

Maple Street Biscuit Company, a Cracker Barrel-owned restaurant chain, shuttered more than a dozen locations that fell short of its financial expectations. Cracker Barrel warned in its earnings call ...

Cracker Barrel is giving customers a chance to indulge in its "beloved pancakes" with a $5 all-you-can-eat deal on National Pancake Day. "In honor of National Pancake Day, on Friday, Sept. 26, guests ...

Cracker Barrel dropped from the fastest-growing US breakfast chain to last place as Republican customers fled in the wake of its “woke” logo fiasco — even after it backtracked on its controversial ...

Cracker Barrel will be shutting down locations of a secondary brand across America after their dramatic public fallout earlier this year. MSN is reporting that Cracker Barrel will be closing 14 of ...

In August, Cracker Barrel changed its logo for the first time in 48 years, a move that prompted backlash online. The move was part of an "All the More" brand campaign, designed to enhance aesthetics.

Following criticism from fans regarding the change to its popular "Old Timer" logo, Cracker Barrel is now facing heat from investors and even a competing executive, who is responsible for a billboard ...

Cracker Barrel faces declining traffic and flat-to-negative revenue growth, with 2026 guidance projecting further drops in both customers and adjusted EBITDA. CBRL canceled its costly restaurant ...

Did something feel…off about the whole Cracker Barrel debacle to you? Did you, in the midst of the endless stream of outrage directed at the Southern country-style restaurant, pause and think, ...