They're not quite the One Ring to Rule Them All, but given how Super Bowl rings are coveted by every NFL player, they're pretty close. While many NFL stars would be happy with one "precious," more ...

Patriots vs. Seahawks in Super Bowl 60 is set for Sunday at 6:30 p.m. ET from Levi's Stadium. The Big Game has Super Bowl props on nearly anything you can think of, whether it's player props or team ...

Super Bowl LX has arrived, and by the end of tonight, a new champion will be crowned. This year's matchup features two teams that didn't even make the playoffs last season -- the New England Patriots ...

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to A.I. By Mike Hale What do the 2026 Super Bowl ads tell us? That we obsess over our weight while guzzling beer ...

Just here for the commercials? Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

The Super Bowl isn’t a regular football game – and its ticket prices reflect that. With a limited supply and a voracious demand, the Super Bowl functions more like a luxury good, and the forces ...

The Super Bowl will be played Sunday, when the Seattle Seahawks take on the New England Patriots. The Patriots are looking for their NFL-leading seventh Super Bowl win, which would break a tie with ...

SOME OF THE THINGS THAT FANS CAN BUY. I’M NOT MUCH OF A HAT GUY, BUT SOME OF THESE ARE NICE. IN THE UPPER LEVEL OF THE FAN EXPERIENCE IN SAN FRANCISCO IS THIS GIANT MERCHANDISE SECTION FULL OF ITEMS ...

Sam Darnold and Drake Maye will face off Sunday on the field while you face off with your friends in a game of Super Bowl squares. Illustration: Dan Goldfarb / The Athletic; Steph Chambers, Cooper ...

Santa Clara, California — Circling Levi's Stadium in Santa Clara, California, on Wednesday at an altitude of 500 feet, a U.S. Customs and Border Protection helicopter was providing a bird's eye view ...

It all comes down to quarterback play for me. Seattle checks more boxes than the Patriots, but I have no confidence in Sam Darnold. I could be wrong, Drake Maye has never played in the Super Bowl ...