Meta introduced Meta AI as an official team partner of the Mercedes-AMG Petronas Formula 1 team on Friday. The partnership ...

Formula 1 has announced a five-year deal with Apple to become its U.S. broadcast partner, replacing ESPN starting next season ...

Since its launch in April, the foundation has dedicated nearly $1M for research and rallied a growing community ...

Krown Produce and the Aston Martin Aramco Formula One™ Team today announced a multi-year deal, with the Canadian leader and ...

The watch industry can trace its sponsorship of motor racing back to 1971, when Heuer became the first brand to sponsor a ...

Crypto has often shown up in sports as a logo on a jersey or a banner around a track. Exchanges and networks have paid for visibility, but the depth of connecti ...

Luxury brands are overtaking each other to place their logos on Formula 1 cars and driver overalls. Here's why.

A Formula 1 star’s new Mansory creation boasts forged carbon, red details, and outrageous styling ...

The American designer discusses his brand's global success, its 'classic with a twist' aesthetic, and a lifelong passion for ...

Blending Māori heritage with global style, Tessa Lont’s Kapa collection fuses kapa haka traditions, Formula One inspiration, and meticulous craftsmanship. Pink and blue tassels swish in rhythmic ...

Ever wondered why luxury brands are overtaking each other to place their logos on Formula 1 cars and driver overalls? Read on ...

Ferrari Formula One driver Lewis Hamilton said horses were his "next thing" after riding one for the first time ahead of the ...