Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries ...

Integration of Unified ID 2.0 and OpenPath to Deliver a Future-Ready, High-Performance Advertising Solution ...

News: InMobi unveils Buyer Hub, an AI-powered self-serve platform enabling curators and brands to streamline mobile ...

According to the company, InMobi Buyer Hub is powered by agentic AI that automates the curation process and allows for faster ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Add Disney to the list of the companies trying to find new ways to broaden broadband for advertisers. The entertainment giant ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under ...

Disney castle by Thomas Kelley via Unsplash. Disney (DIS) has reportedly formed a partnership with e-commerce giant and cloud ...

there’s something about travel commercials that always make me want to pack up and go to whatever fun new location they’re ...

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...