DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are ...

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

Shai Gilgeous-Alexander and Tyrese Haliburton still give NBA Finals star potential, and despite small local markets, good ...

The next race that will be offered to DIRECTV’s commercial customers will be this ... 1080p HD HDR (High Dynamic Range), the same picture format the company uses for its Thursday Night Football ...

We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV ...

C-SPAN has covered the narrow, early morning vote on Donald Trump’s ‘big beautiful bill.” It carried in full the president’s at-times bizarre Oval Office clash with South African President Cyril ...

Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in ...