MLB said it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S.

The Mandalorian's Armorer is the latest to lend their metallic mantle to Hasbro's Black Series line of helmets.

Yes, the NBA and NHL and soccer have advertising patches. Wouldn’t it be wonderful if baseball held itself to a higher ...

The NFL has three big ones this preseason — the new kickoff play, new helmet technology, and the gambling policy. Let’s take a closer look at how they are going: Kickoff play: The NFL made ...

Learn more› By Laura Motley Most experts and parents agree that kids should wear a helmet every time they ride a bike. So it’s worth finding one that your child genuinely enjoys wearing.

With all the hype surrounding the matchup, Georgia Tech has unveiled a special helmet for the bout, adding an emphasis to Irish customs and history. Here is the Celtic knot on the #GaTech helmet.

On Wednesday, the official social media accounts for the Michigan Football program shared a video of Johnson wearing a custom pair of Beats headphones. The design mimics the famed winged helmet ...

However, it's hard to imagine anyone predicting that a university's football program would start wearing QR codes on their helmets leading fans to a donation page to the team's general fund.

The school announced Tuesday that the Cowboys will sport QR codes on their helmets linking to a donation page for the school's NIL fund, believed to be a first in college football. The QR codes on ...