Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

Happy B&T Awards-eve to all who celebrate. And to all who will have a slight panic tomorrow when they can't find their ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

As brands pivot to generative AI tools like Gemini and ChatGPT to cut ad production costs, industry experts warn that the ...

Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics.

If you think TikTok is just for teens, think again. Here are my hacks on how you can give your business a boost on this ...

New Yorkers are living longer and about to get louder. Officials bragged Thursday that New York City’s average life ...

Martha Stewart fronts American Eagle’s holiday denim after Sydney Sweeney’s ad backlash—sparking fresh debate.

Join Pippit today and transform your international campaigns into cultural chameleons—dynamic, influential, and ...

As part of B2B Month, leading creatives from agencies including Stein, The Croc and Park & Battery (all three of which ...

Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation ...

Just in time for the holiday season, Lilly unveiled its multi-pronged campaign to tie in Alzheimer’s awareness with cultural ...