Next-gen pop figures like Tate McRae and BABYMONSTER intertwine with star athletes Noah Lyles, Su Yiming and more.

The expanded Community Lab initiative will provide funding, mentorship, and networking to Black and Latino entrepreneurs ...

In the market for some new cold-weather fitness gear? REI has you covered. REI's fitness section is currently seeing ...

Team USA is one of the most sought-after teams by sponsors, irrespective of the sport. The famous sports apparel brand Nike ...

Candace Parker speaks of her new vision as the newly-appointed president of adidas Women's Basketball division.

K-State head coach Jerome Tang announced his graduate assistant staff for the 2024-25 season on Thursday (Sept. 19).

Adidas is making its presence known in Los Angeles with the opening of two flagship stores in recent weeks.

WNBA legend Candace Parker has transitioned from the basketball court to the corporate arena, becoming the newly appointed ...

Anthony Edwards' Adidas AE 1 will see its first-ever Christmas release! Check our Sneakers news for more breaking content!

Adidas and Anthony Edwards continue to deliver hit after hit, making their presence felt in the world of signature sneakers.

However, other brands have also been associated with the country's athletes. Olympic champion Noah Lyles has signed a contract with Adidas until 2028, during which the company will sponsor his ...

Today, adidas Basketball launched the Anthony Edwards 1 Low “Lucid Lime,” a bold extension of Edwards’ signature shoe line.