LVMH, which is controlled by the family of multibillionaire Bernard Arnault, was a major sponsor of the Summer Games in Paris.
The medals were designed by a jewelry maker owned by the French luxury conglomerate, which has declined to comment on their deterioration.
Some athletes who took podium spots at last summer's Paris Games say their medals, designed by an LVMH-owned jewelry brand, are visibly deteriorating.
LVMH Watch Week changes location. LVMH Watch Week kicks off today after the event had to completely switch locations. Originally meant to take place in Los Angeles, the event had
it insists neither they nor LVMH were involved beyond that. It is understood that the responsibility for the faulty production lies with La Monnaie de Paris and the International Olympic Committee.
LVMH said on Tuesday it was "impossible" to control the final destination of products sold by third-party distributors after a report said the French luxury group's champagne reached Russia even after it halted business there.
Monnaie de Paris, the French mint that produced the medals, has "so far taken responsibility" and blamed the problem on a "technical issue" related to "varnish used to prevent oxidation" that was defective.
As LVMH Watch Week 2025 wrapped up its New York edition, Hypebeast looks back to some of the most noteworthy watches from the event.
As the largest corporate sponsor for Paris Olympics, LVMH (LVMUY) was everywhere, from the champagne flowed in V.I.P. suites, to the clothes
A European Union chrome ban has been blamed for medals awarded in the Paris Olympic Games cracking and crumbling. Monnaie de Paris, the French mint, said the problem of the medals falling apart was down to a technical issue related to varnish.
LVMH Watch Week has kicked off with cool new timepieces like a guichet watch from Louis Vuitton to Bird on a Rock pieces from Tiffany.
The Olympic medals, which were designed by Chaumet, a luxury jewellery and watch maker and part of the LVMH group, are tarnishing – and the luxury giant has fallen silent.