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The Future of Strategy 2025: Where next? | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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GEISTE 2026: macro trends that will shape marketers’ next year | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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A focus on short-term marketing ROI ignores half of media returns | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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Future of Media 2026: The creator effectiveness gap | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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How brands can crack cultural codes to stay relevant | WARC | The Feed

WARC’s David Tiltmanspeaks withLeila Fataar, founder of Platform13 and the author ofCulture Led Brands,about how marketers can build genuinely culture-led brands rather than chasing buzzwords or ...
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OpenAI to show ads – what we know, what people are saying, and what it means | WARC | The Feed

OpenAI’s move into advertising raises a bigger question for marketers than whether ads will work: whether AI search represents an incremental audience, or just a new way to speak to the same audience?
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In a chaotic world, UK consumers say they value journalism | WARC | The Feed

The UK public values journalism (and, by extension, news brands) more than ever, according to a new study by industry body Newsworks, which registered a 20% year-on-year increase in this metric.
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WARC Rankings 2025: Effective 100 revealed | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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The Gap aims for brand reinvigoration | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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Voice of the Marketer 2026: Budgets under pressure | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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Three new rules of brand growth | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...