Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...

Third-party verification allows marketers to confirm that their campaigns align with Meta’s brand safety standards and to ...

During Durga Puja, Parle-G launched a campaign celebrating Bengal’s artistic heritage, reinforcing its philosophy of empathy, ...

Ekta Dutta shares how BIBA navigates India’s dense festive calendar through regional storytelling, influencer collaborations, ...

In this article, Amarpreet Singh, Fractional CMO and Brand Strategist, unpacks how India’s festive season stress-tests brands ...

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping ...

Zoher Kapuswala discusses how Ferrero India is aligning its festive strategy with evolving consumer behaviour, leveraging ...

After publishing an update to one profile, users can choose additional profiles to share the same post, without having to ...

In this guest column, Vaishal Dalal highlights how television, across national, regional, and Connected TV platforms, remains ...

Amit Relan dissects the surge of phishing scams during Diwali and outlines how brands can proactively protect their digital ...

We look at how North India’s Diwali, rooted in the spirit of homecoming, finds its reflection in today’s ads, blending ...

The creators are expected to develop content around the brand’s product launches, participate in Nykaaland, and lead beauty ...