M&M Custard filed for Chapter 11 after expanding into the Chicago market, where stores struggled to gain traction.

Traditional brand building in QSR has centered on reach. Large advertising campaigns, national promotions and celebrity ...

With McDonald’s and Burger King posting same-store sales gains, Wendy’s is under pressure to raise its average unit volume.

Applebee’s and IHOP are making sales and traffic gains after the company emphasized both brand’s low-price menu items this ...

The union said its members are prepared for the longest and most serious strike in the brand’s history, aimed at pushing ...

Dave & Buster’s debuted a new menu with nearly 100 food and beverage items, the company said in an emailed press release. The ...

The Costa Mesa, California, store features an automated Infinite Kitchen makeline and a digital pickup Sweetlane, combining ...

Reductions in combo meal prices helped McDonald’s offset consumer pullback in the U.S. in Q3, and the chain will double down ...

After seven quarters of same-store sales declines, Yum says the brand might do better under a different structure or new ...

The pizza chain supports its value-oriented holiday messaging with comedic ads, in-person events and digital games.

The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around ...

TriArtisan Capital, Yadav Enterprises and Treville Capital Group will buy the chain in an all-cash transaction that will ...