A new study says advertising on free streaming/FAST platforms can result in the same "attention" level or higher than those ...

According to the latest Q1 2025 ANA Programmatic Transparency Benchmark, only 41% of programmatic budgets go to impressions that meet basic quality standards (non-IVT, measurable, and viewable).The ...

Spotify's new partnership with United will make over 450 hours of curated playlists, podcasts, and audiobooks from the ...

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AI search ads will impact traditional search businesses and present challenges for brands - especially those with heavy ...

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Los Angeles creative agency Saylor, which creates campaigns for entertainment brands, has launched Elevado, a creative studio ...

Following a surprising uptick in March, the U.S. ad market expanded just 1.7% in April, its weakest growth since September ...

Amazon recently made its most significant retreat since 2020 when it paused Google Shopping ads for nearly three months at ...

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