Marketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new ...

As well as announcing a partnership with Manchester United, fintech brand Sokin has also launched a new brand campaign to ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

After facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good ...

While marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal ...

Marketing should never tell “the product team what to build, it should always be the other way around”, argues Revolut CMO ...

Tesco Mobile, O2 and Headspace have all experimented with ad-funded programming to connect with “harder to reach” audiences.

Charlotte is deputy managing editor and head of insight, responsible for long-form content. Aside from an interest in ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

The Swiss firm believes its lifestyle and performance positioning, coupled with product diversity, will help it become “the ...

Brands like Liquid Death have been deliberately divisive in order to succeed, but decades of research on buyer behaviour ...