Five organisations have been shortlisted for this year’s Talent Trailblazer Award, which recognises efforts to broaden access ...

From the “interesting intersection” with B2C to the need to “run towards” opportunities, B2B marketing is both creative and ...

Some 26% of marketers plan to cut ad spend on X in 2025, according to new Kantar data, which also finds consumer ad ...

Ex-Gucci CMO Jonathan Kiman will lead Burberry’s global marketing team as the brand attempts to turn around plunging sales.

And yet, data and analytics is deemed a critical skill in B2B marketing today. According to Marketing Week’s inaugural State ...

With a partnership spanning over a decade, Currys and AMV BBDO discuss how trust is formed by working towards a “common ...

As part of its ‘Health Is’ brand platform created to bring cohesion across Bupa’s communications, the healthcare provider ...

The advent of AI search is going to cause headaches for Google - and change the balance of power from performance marketing ...

The Auto Express brand hasn’t been refreshed for nearly four decades but following its acquisition by Carwow earlier this ...

Marketing Week’s exclusive State of B2B Marketing research reveals customer insight is the most critical quality B2B ...

Faced with a saturated market and diminishing returns from performance marketing, one B2B software company is now focusing on ...

Finding the right balance between global consistency and local relevance - without wasting budget - is a challenge many ...