Marketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new ...

As well as announcing a partnership with Manchester United, fintech brand Sokin has also launched a new brand campaign to ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

After facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good ...

While marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal ...

Charlotte is deputy managing editor and head of insight, responsible for long-form content. Aside from an interest in ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The Swiss firm believes its lifestyle and performance positioning, coupled with product diversity, will help it become “the ...

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

Brands like Liquid Death have been deliberately divisive in order to succeed, but decades of research on buyer behaviour ...

With 40% of agentic AI projects expected to be cancelled by the end of 2027, what do B2B marketers need to consider?

Mary Portas is a retail expert and founder of Portas Agency, a creative consultancy headquartered in London and Melbourne, that explores the future of shopping and living. She has advised government, ...