This infographic examines how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and ...

Catch up on select AI news and developments from the past week or so: Anthropic debuts Claude Opus 4.6 with multi-agent teams and expanded knowledge work focus. Anthropic launched Claude Opus 4.6 as a ...

AI video tools promise to level the advertising playing field, but quality and creative strategy still matter. Learn how ...

Modern marketing is often all about automation and algorithms. This can deliver increased efficiency, but it can also lead to campaigns that feel uninspiring and cookie-cutter. What can you do to ...

It makes sense that a company's marketing messages, content and other output work to meet the needs of its sales reps and the requirements of the selling process, right? Unfortunately, this doesn't ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...

Catch up on select AI news and developments from the past week or so: Google launches open protocols that let AI agents shop across platforms. Google announced the Universal Commerce Protocol (UCP) ...

Discover how AI, interoperable tools, and view-through attribution are reshaping B2B marketing. Learn how marketers will drive measurable results, optimize campaigns, and prove value in 2026.

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Use this form to submit a session proposal for all MarketingProfs speaking opportunities. Except for multi-hour workshops, all speaking in-person and online presentations are live and range between 20 ...

Some 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the ...