UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the ...

Design thinking is a methodology which provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are ill-defined or unknown—because it ...

The virtuality continuum represents the full spectrum of technological possibilities between the entirely physical world or real environment and the fully digital world or virtual environment. It ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Flat design is a user interface design style that uses simple, two-dimensional elements and bright colors. It is often contrasted to the skeuomorphic style that gives the illusion of three dimensions ...

Fitts’ law states that the amount of time required for a person to move a pointer (e.g., mouse cursor) to a target area is a function of the distance to the target divided by the size of the target.

User flows are diagrams that depict the path a user can take to complete a task while interacting with a product. A user flow focuses on the user's needs and the most ...

With customers pivoting towards digital, companies are doing everything possible to ensure positive digital experiences. (Learn what UX design is, where it came from, and how it has evolved with time.

Did you know that over 60% of people accept or reject new products based on color? When you think of Coca-Cola, you think red. When you think of McDonalds, you think of yellow arches. When you think ...

Wireframes help you quickly ideate and test your ideas. While paper wireframes are the quickest to create, digital wireframes look more polished and presentable. If you are after a pocket-friendly ...

Most designers are familiar with non-disclosure agreements. Usually, your employer asks you to sign such an agreement to prevent you from revealing confidential information. But when you write your UX ...