There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the first time ever, ...

Lead Nurturing & Acceleration Survey. Across the board, the sentiment toward lead nurturing initiatives was — unfortunately — ...

Champion, an AI-powered customer advocacy platform, closed an oversubscribed $3.3 million seed founding round. The company ...

Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” ...

Consensus, an enterprise demo automation solution, acquired ReachSuite, a full-funnel live product demo company, to help better inform and build customer ...

There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers ...

Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth, ...

Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...