BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars.

Increased pressure from the buy side could correct the skewed pricing dynamics that result from outstream being sold as ...

Musings on the Chrome Privacy Sandbox consent pop-up after experiencing one in the wild in Europe. Do people know what ...

Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political ...

Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Digital advertising faces many challenges. But when in Cannes, you can’t help but focus on the positives. Here are six bright ...

This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs ...

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad ...

By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a ...

AdExchanger caught up with Joy Robins, NYT’s global chief advertising officer, in Cannes for real talk on the top issues ...

It's never been more complicated to buy TV ads, which is why TV advertisers are rethinking how they want to use programmatic ...