Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and ...

Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and ...

Representatives from both the Google Search and Bing Search teams are recommending against creating separate markdown (.md) pages for LLM purposes. The purpose is to serve one piece of content to the ...

If your video strategy waits until the buyer is “in-market” or “ready to buy” to show up, you’re fighting over the remaining ...

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google ...

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants ...

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.