One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned ...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.

Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI ...