Rewarded user acquisition (UA) has been around for over 10 years and has been a secondary strategy in the mobile gaming ...

Nando’s has introduced a massive inflatable bottle of PERi-Ketchup in Shoreditch, London, to celebrate the launch of their ...

Old El Paso has launched its ‘Turn It Up’ campaign, aiming to boost Gen Z interest in its latest Street Vibes range. Supported by a £1.1m investment, the ‘Turn It ...

Snapchat has announced it is expanding its ad offerings to capitalise on recent growth in its advertising business, with the launch of Sponsored Snaps. Traditionally, the Snapchat inbox has been ...

D Mobile has tapped into the excitement of football’s transfer deadline day over the weekend. Created by the creative agency ...

Zynga has exited its web3 project, Sugartown, selling it to a newly established company called D20. In a statement, posted on ...

Home and fashion retailer Matalan has launched an innovative AI-powered audio campaign set to air across both linear and ...

Barclays has named Simon Groves as its new Global Managing Director of Brand, Creative, and Media. Groves joins the company ...

HMD, the company behind Nokia-branded phones, has unveiled a Barbie-themed phone that comes with calls, texts and flip design ...

Sky Media has named Matt Hill as its new director of insight and measurement after a rigorous selection process.

Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the ...

Virgin Media O2 (VMO2) has appointed Rachel Swift as its new Brand and Advertising Director, succeeding the outgoing Simon Groves. Swift will assume her new role at the end of ...