Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to ...

Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The ...

Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by marketing consultancy Lippincott. And 40% ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in marketing.

From new uses of AI to a closer eye on email deliverability, 2024 brought opportunities for marketers to expand their ...

Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.

See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.

All in all, HubSpot’s October 2024 updates are providing more seamless integrations, improved automations and better tools for sales and support teams. With features like flexible email design and ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social ...

Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.

AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real ...