Pinterest - in partnership with DMS - highlighted why 25 million people in the MENA region are actively engaging with ads on ...

MSL's Sophia Boudjemaa writes on how the industry needs to move past the target audience as a measure for effective ...

Snap reveals a new profile design, toggle between personal & public profiles, video 'replies', a Lens Studio rebuild, and a ...

Leaders from top ranked MENA agencies react to the United Arab Emirates best-ever ranking on the Cannes LIONS global index.

Sunil John will oversee Stagwell MENA's regional footprint, which includes Forsman and Bodenfors, Assembly, Phronesis ...

Leaders from top ranked MENA agencies react to the United Arab Emirates best ever ranking on the Cannes LIONS global index.

In today’s digital landscape, consumers expect personalised interactions with brands. In fact, 80 per cent of consumers ...

VML's Future Shopper report takes a look at how shopping trends are evolving across the globe. Here are the results for the ...

The free guide aims to equip advertisers, agencies, and stakeholders with insights into Programmatic DOOH in MENA, ...

The Ogilvy Influence Shield offers risk assessment, enhanced vetting, risk categorisation, rapid response, and influencer ...

GoWit, an ad tech company, has joined forces with CarrefourSA to roll out refined retail media advertising solutions for ...

At Imagination, Abdullah will manage projects, reputation, wellbeing, and drive financial, commercial, and legal performance ...