On Wednesday, Google announced the update to its lineup of ad campaigns, saying that starting in the second quarter of next ...

Consultancy Madison and Wall points to GARM closure, TV viewing declines and unsustainable digital growth in updated ad ...

Potbelly CMO David Daniels joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program.

Based on the above proof, Gen Z and Gen Alpha, being born right into the digital revolution, are leading our shift into the ...

A new YouGov survey ranked the most bipartisan brands in the U.S. and found that American Eagle appeals to liberals and ...

Michael Rubin, Fanatics’ founder and CEO, has said he envisions growing the industry by 10 times, in part by turning its ...

Jim Riswold, the acclaimed Wieden+Kennedy copywriter, sat down with Red & Co.’s Mira Kaddoura for an interview just weeks ...

EBay’s global marketing expenses totaled $1.2 billion in 2023, in line with what it spent on worldwide marketing in 2022, ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 hour 18 min ago By Gillian Follett - 1 hour 30 min ago By Tim Nudd - 3 hours 30 min ago 5 hours 30 min ago By Asa Hiken - 6 hours ...

The Dutch prefer mayonnaise to ketchup on their fries. So, how do you get them to switch? By creating a ketchup version of another Dutch favorite—sprinkles.

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 sec ago By Ewan Larkin - 5 min 34 sec ago By Ad Age Staff - 1 hour 13 min ago By Adrianne Pasquarelli - 1 hour 27 min ago By Tim ...

The NFL is elevating its “Creator of the Week” program and growing its creator marketing beyond YouTube to reach Gen Z, ...