While the link between creative awards and business outcomes is often debatable, Unilever’s sales surge clearly coincides ...

In the latest example of the Taylor Swift effect, brands are rushing to leverage the swell of social media excitement around Swift and NFL star Travis Kelce’s engagement, which the couple announced in ...

How brands can embrace the absurd, chaotic social content that will earn Gen Z's loyalty and attention.

AI platforms are replacing traditional search engines, and marketers must adopt AEO to ensure their brands stay visible in AI ...

These startups, including ZeroClick from the co-founder of Honey, want to build ads for AI, but the paid messages don't ...

The chain had earlier stuck by its new minimalist look, which critics called "woke." ...

Is all the razzle dazzle still worth it? Do marketers even care? Ad Age takes a deep dive.

Ads and packaging translate woofs and barks into copy readable by humans.

Rokt’s “Transaction Moment” turns checkout into a powerful ad channel, boosting ROI for brands like Booking.com and Harry’s.

This week's roundup includes Perplexity's plan to share revenue with publishers, Netflix's AI ground rules and Costco's agentic AI partner for its retail media network.

The Sazerac-owned vodka’s robot ad character is back—and now has a male sidekick.

Is all the razzle dazzle still worth it? Do marketers even care? Ad Age takes a deep dive.